Start with the source
The strongest campaign starts with the book itself.
A short description can create a basic plan, but a real book launch campaign should be built from the author’s actual materials. The manuscript, synopsis, outline, cover, author bio, and launch goals help reveal the best sales angles, reader hooks, search terms, and promotional opportunities.
Manuscript
DOCX, PDF, TXT, or draft chapters.
Synopsis
Book summary, outline, or back-cover copy.
Author Info
Bio, credentials, website, and social links.
Launch Goals
Sales, reviews, visibility, list growth, or promotion.
AuthorsLaunchpad.com
A $99 campaign first. Promotion when the author is ready.
Author platform building, coaching angles, publishing guidance, branding, audience growth, and long-term author support.
Simple Pricing Structure
Start with a professionally built launch campaign for $99. This gives authors a clear plan and ready-to-use assets. Authors who want active promotion, SEO campaigns, advertising, social distribution, outreach, or long-term marketing support can upgrade into a custom promotional package.
Launch Strategy
30-day, 60-day, and 90-day campaigns with pre-launch, launch week, and post-launch phases.
Book Positioning
Audience, genre/category, sales hook, reader promise, and market angle.
Author Assets
Author bios, blurbs, book descriptions, press releases, and media pitches.
Email & Social
Launch emails, newsletters, review requests, social posts, and reader-facing updates.
SEO Content
Search-friendly blog posts, launch articles, metadata angles, and keyword-driven content ideas.
Promotion Upgrade
Optional hands-on campaign support for authors who want us to promote the book.
For Fiction
Sell the story readers want to enter.
- ✓ Genre positioning and reader expectations
- ✓ Tropes, emotional hooks, characters, and setting
- ✓ Comparable authors, series potential, and book club angles
- ✓ ARC strategy, review outreach, and reader magnet ideas
For Nonfiction
Position the author as the trusted guide.
- ✓ Authority positioning and credibility angles
- ✓ Problem/solution messaging and reader transformation
- ✓ Media hooks, speaking topics, and consulting opportunities
- ✓ Lead magnets, blog content, and email funnels
How it works
From book file to launch-ready campaign.
Upload Materials
Send the manuscript, synopsis, outline, cover, or author details.
Find the Angle
Identify audience, positioning, sales hooks, and campaign message.
Build the Campaign
Create the launch plan and campaign assets for $99.
Upgrade Promotion
Add active book promotion if the author wants more reach.
AuthorsLaunchpad.com
Start with the campaign. Promote when ready.
Get a complete launch campaign for $99. If you want hands-on promotion, we can build a custom promotional package for broader reach.